002LQA · MQM scorecardsEarly access

A scorecard
you own, not one
you argue with.

Structured human review against MQM and DQF-style templates. Categories, severities and weights are yours to rename and re-weight, and the automatic check pre-fills the card so the reviewer starts from evidence instead of a blank grid.

LQA is in early access. Ask for it, we test it with you on your own template, and switch it on for your workspace.

Penalty per 1,000 words Templates frozen per job Seeded from automatic findings
Template
DQF / MQM default v1
Method
Penalty / 1,000 words
Pass
95.0
Review band
85.0
Severities
Critical25
Major5
Minor1
Neutral0
Categories
AccuracyFluencyTerminologyStyleLocale conventionDesign / markupVerityOtherPreferential · 0
EKRename, re-weight or replace any of itv1 · frozen per job
01The template

Your categories,
your weights, your pass mark

A template is the whole scoring contract, not a set of tick boxes. If your client counts a critical as a hard fail and ours does not, you change the template rather than argue with the number. The default card weights minor 1, major 5 and critical 25, per 1,000 words.

01

Categories

Named and ordered by you. A preferential category can carry a weight of zero, so a reviewer records a preference without it costing the delivery a point.

02

Severities and weights

Any number of levels with your own penalties. Mark a level as a hard fail when a single instance should sink the delivery outright.

03

Scoring and bands

Penalty per 1,000 words on a 100-point or fractional scale, with your pass mark and the review band underneath it.

04

Sampling

The whole file, a random sample or a stratified slice of a set size, with a seed so the same sample can be drawn again.

05

Mapping from QA

You decide which automatic rule lands in which category and how an engine severity translates into yours. The reviewer opens a card that is already populated.

06

Frozen at creation

Each job keeps a copy of the template it was created with, so editing the template tomorrow never silently re-scores work you already finalised.

02Cards it ships with

Start from a real one,
not a blank grid

Each of these is a working template you can clone and edit. They exist because real programmes score differently, not to pad a feature list.

01

DQF / MQM default

The general-purpose card: accuracy, fluency, terminology, style, locale convention, design, verity, other and a zero-weight preferential lane.

100-pointPass 95Whole file
  • Weights: critical 25, major 5, minor 1, neutral 0
  • Use for: a first LQA programme or a client with no card of their own
02

Ads MQM, per 1,000 words

Modelled on a large advertising programme: nine categories, a critical level that hard-fails the delivery and a fractional scale rather than points.

FractionalHard failStratified 1,000
  • Bands: pass 0.97, review 0.95, so one major in 1,000 words sits on the edge
  • Use for: vendor scoring where the client publishes the formula
03

Marketing and transcreation

For copy where correct is not the point: brand voice, transcreation, register and fluency as first-class categories, next to accuracy and terminology.

Brand voiceRegisterLength fit
  • Pairs with: the optional transcreation pass and the per-locale character-limit check
  • Use for: campaigns, product pages, app store copy and email
04

Your own

Build a card from scratch or paste your client's. Categories, severities, weights, bands, sampling and the mapping from automatic findings are all editable.

CloneableVersionedPer account
  • Resolution: profile, then division, then account, then organisation, then the built-in default
  • Override: a single request or job can force a specific card
03The loop

Evidence in,
a finalised card out

01

Seed

The automatic run maps its findings into your categories and severities, so the card opens with the mechanical work already done.

02

Review

The linguist keeps, edits or drops each seeded finding and adds what only a person can see. Every entry carries a span and a comment. Each finding keeps the reviewer who last changed it.

03

Score

Penalties roll up per 1,000 words against the frozen template. Pass, review band or fail, with the arithmetic shown rather than asserted.

04

Finalise

The card is finalised and exported for the client. Only a user with manage rights can reopen it. Finalised scorecards aggregate by account, so a programme can be read as a trend.

04Worth knowing

Two things people
get wrong about scores

A

A score only travels with its template

An 87 on your card and an 87 on a client's card are different statements. Comparing vendors or months means running them on the same template, which is exactly why templates are versioned and frozen.

B

The reviewer outranks the model

Seeded findings are a starting point. A linguist who drops one is not fighting the system, and the record keeps both the original finding and the decision.

005Early access

Bring a card you
already report on

Send us your scorecard and one delivery. We set the template up, run the automatic pass into it and show you the card a reviewer would open.